Milbank LLP has advised German Equity Partners V (“GEP V”), a fund managed by independent German investment company ECM Equity Capital Management GmbH (“ECM”), on a partnership investment with the Berlin-based social media and influencer marketing specialist Intermate Group – consisting of Intermate Media GmbH (“Intermate”) and TRUEMATES GmbH (“Truemates”).
The fast-growing social media agency Intermate and the production company Truemates, pursuing a social-first strategy, specialise in creating and implementing social media and influencer campaigns across all social platforms as well as producing the respective content. The group is a leader in Germany, particularly in campaigns and the development of brand channels for companies on the fast-growing social media platform TikTok.
The Milbank team was led by partner Dr. Michael Bernhardt (Corporate/M&A, Frankfurt) and included partners Dr. Mathias Eisen (Finance, Frankfurt) and Dr. Matthias Schell (Tax, Munich) as well as associates Sebastian Dexheimer, Dr. Sarah-Maria Resch, Johannes Wohlmuth and Leonard Mittmann (all Corporate/M&A, Frankfurt), Dr. Thomas Möller, Sebastian Trompler (all Finance, Frankfurt) and Dr. Arne Hammerich (Tax, Munich).
