Milbank LLP has advised Productsup, a leading P2C software company, on its $70 million Series B financing round led by Bregal Milestone, a European technology growth capital firm, and with participation of its existing investors around Nordwind Capital.
The P2C platform Productsup enables global companies to successfully exert effective control over every aspect of their global product information value chains by aggregating, optimizing, contextualizing, and distributing product content across more than 2,500 marketing and retail channels. Processing over two trillion products per month, the Productsup platform is the only solution available that provides a holistic view of data across every product touchpoint.
The investment will enable Productsup to further advance its product development, target merger and acquisition opportunities, strengthen its partner network, and expand to new markets to solidify its position as the leading global solution for commerce success.
As part of the funding round, Bregal Milestone will partner with existing investors around Nordwind Capital who initially invested in the company in 2017 and still retain a majority stake in Productsup after the transaction.
The Milbank team, which comprehensively advised Productsup and the existing shareholders on corporate, tax, antitrust and finance law aspects of the transaction, was led by partners Rolf Füger (Tax) and Sebastian Heim (joint lead, Corporate/M&A) and included partners Alexander Rinne (Antitrust, all Munich), Thomas Ingenhoven (Finance, Frankfurt), as well as associates Arne Hammerich (Tax), Mahmood Kawany, Maximilian Pechtl, Manuel Bogenreuther, Svenja Tauchmann (all Corporate/M&A) Nils Bremer (Antitrust, all Munich) and Sebastian Trompler (Finance, Frankfurt).