June 24, 2022

Milbank Advises Productsup on Acquisition of World of Content


Milbank LLP has advised Productsup, the leading product-to-consumer (P2C) software company, on the acquisition of product experience management provider World of Content.

The Productsup P2C platform enables global companies to successfully exert effective control over every aspect of their global product information value chains by aggregating, optimizing, contextualizing, and distributing product content across more than 2,500 marketing and retail channels. Processing over two trillion products per month, the Productsup platform is the only solution available that provides a holistic view of data across every product touchpoint.

By adding World of Content’s innovative product content syndication (PCS) capabilities, seamless vendor-retailer collaboration, and full GDSN support to its platform, Productsup strengthens its position as the only global, scalable solution equipped to bring high-quality product information to consumers and power frictionless commerce experiences.

This acquisition follows Productsup’s Series B financing round led by Bregal Milestone and investors around Nordwind Capital in which the company raised more than $70 million. Milbank also advised Productsup comprehensively on this financing round.

The Milbank team was led by partners Sebastian Heim (Corporate/M&A) and Rolf Füger (joint lead, Tax) and included associates Arne Hammerich (Tax), Mahmood Kawany, Julian Jaschinski as well as Svenja Tauchmann (all Corporate/M&A, all Munich).