![Milbank LLP [Russell Jacobs]](https://www.milbank.com/a/web/mKrHsHBJ3AzG6oEPvFCzVy/8Uv8bg/jacobs-russell-lon-web.jpg "Milbank LLP [Russell Jacobs]")
Milbank LLP has advised global growth investor Summit Partners in connection with its $75 million investment in Optimove, a leader in CRM marketing.
Optimove’s SaaS technology combines a Customer Data Platform with a Multichannel Marketing Hub designed to uniquely empower brands to deliver personalized marketing campaigns to connect and engage with existing customers. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management Marketing platform, and further acceleration of Optimove’s rapid growth.
The Milbank team was led by Global Corporate partner Andrej Wolf with support from Technology partner Joel Harrison, Tax partner Russell Jacobs and associates Anna Bryant, Gemma Cullen and Marta Zieba (Global Corporate), Katherine Soanes, Chris Puttock and Prudence Buckland (Technology) and Cosmos Fung (Tax).
This transaction follows Milbank’s role advising Summit Partners earlier this year on its follow-on investment of €180 million in Odoo SA, a Belgium-based leader in open source all-in-one business software.
