The international law firm Milbank, Tweed, Hadley & McCloy LLP has advised ProSiebenSat.1 on the acquisition of a majority stake of 90 percent in esome advertising technologies GmbH.
The company, based in Hamburg, bundles the technology and the management of social media campaigns on all social networks, especially Facebook, for advertisers. In the future, the technology will also be used for the KPI-based optimization of display, video and later for addressable TV. The company is an addition to the portfolio of ad-tech investments that ProSiebenSat.1 bundles at ProSiebenSat.1 Advertising Platform Solutions GmbH.
The acquisition is subject to approval by the responsible cartel authorities.
A Milbank team led by Andrea Eggenstein advised ProSiebenSat.1 on the transaction on corporate, tax and competition law.
Advisor to ProSiebenSat.1: Milbank, Tweed, Hadley & McCloy LLP
Andrea Eggenstein (lead, Corporate/M&A, Frankfurt), Thomas Kleinheisterkamp (Tax), Alexander Rinne (Competition), Dominik Waldvogel, Tian-Gu Shum (both Corporate/M&A), Moritz Lichtenegger (Competition, all Munich), Thomas Möller (Finance, Frankfurt)
