Milbank advised Media Central, a portfolio company of funds advised by Bregal Unternehmerkapital GmbH, on the financing of the acquisition of Offerista Group GmbH. The funds advised by Bregal Unternehmerkapital acquired a majority stake in the Media Central group of companies, market leader in unaddressed household advertising, in early 2019 as part of a succession plan, and have since worked with the management team to continuously grow the group. Through the merger with Offerista, Europe's largest shopper marketing network and the widest-reach specialist in digital drive-to-store marketing solutions in retail, the two companies now combine their core competencies in haptic and digital advertising solutions to offer a full-service approach from a single source.
Media Central operates in 24 European countries and manages more than 12 billion brochures per year. Offerista, founded in 2008 and headquartered in Berlin, offers, among other things, individually targeted digital solutions for location-based offer and store marketing. With 130 employees at eight locations in Europe, the company advises over 1,600 international retail and manufacturer brands from all sectors.
The Milbank team, that advised Media Central on the financial aspects of the transaction, was led by partner Barbara Mayer-Trautmann and included associate Jennifer Seipelt as well as transaction lawyer Silvia Lengauer.
