Milbank LLP has advised Maguar Capital on the financing of its investment and strategic partnership with Effectory B.V. (“Effectory”), a Dutch HR consultant.
Maguar Capital is a sector-specific tech investor investing in small and medium-sized B2B software companies. The firm has extensive industry expertise in the HR tech sector and partners with founders and management teams seeking transformative growth.
Effectory provides a market-leading SaaS platform for employee surveys and feedback tools. More than 1,000 customers in over 110 countries use this comprehensive solution. The company has established itself as a quality leader in this HR technology by embedding over 25 years of expertise in its best-in-class software platform. Effectory is headquartered in Amsterdam and has a branch office in Germany with a total of more than 200 employees.
The Milbank team that advised Maguar Capital on the financial aspects of the transaction, was led by partner Barbara Mayer-Trautmann and included special counsel Jennifer Seipelt and associate Anna Elizabeth Merkl (all Finance, Munich).
