The centrality of technology innovation to business growth could not be clearer in today’s increasingly digital marketplace. Across many industries, including media and advertising, the deployment of new digital technology is at the heart of value generation and business growth.
These developments in digital technology have fundamentally changed the business environment due to: (i) the distinctive characteristics of the new technology (particularly data analytics and AI-enabled products and services); (ii) the increasing cost of R&D; (iii) the rapid pace of change and shorter product lifecycles; (iv) the convergence of different technologies; (v) the wide range of innovative suppliers in the market; and (iv) the new business culture this has created.
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